UX/UI design for a business accounting platform

The Problem

Spacebook's site was losing users fast. New users struggled to know where to begin. The UI looked overwhelming, and lots of them gave up on easy tasks.
Even return customers didn't return after a first visit, and support tickets kept increasing.

• 60% user drop-off after first use
• Poor navigation frustrated users
• Customers couldn’t find key features
• Untold support teams face overwhelming usability complaints from users.

The Solution

In response to challenges from Spacebook users, we have redesigned the system with speed, simplicity, and trust as fundamental aspects. Our goal was to simplify every financial transaction, from invoicing to reporting, without taking away power.

• Redesigned invoice and billing flow for faster access and better clarity
• Introduced a clean visual structure using cards and white space
• Improved navigation with focused feature sections (Invoicing, Accounting, Payments)
• Added performance insights with visual graphs and monthly tracking
• Created a new onboarding flow to guide new users step by step

Design Process

Our Spacebook design process follows a Lean UX methodology consisting of four distinct steps. The methodology provides business-oriented steps supported by the principles of transparency and the requirements of both velocity and scalability.

UX Research & Design Artifacts

To redesign Spacebook with confidence, we gathered rich user insights and translated them into unambiguous actions. Through our research, we uncovered complex areas including tracking costs, late invoices, and complex setup. We designed artifacts to guide every decision, always putting clarity, trust, and control in the hands of the user.

User Acquisition Metrics: Reveal why faster invoicing (30%) and improved tracking (25%) are most important.

User Persona: Focused on real accountants like David Armano, age 27, who want convenience and accuracy.

Research Results: 87% want easy invoice status, 64% complain about manual input, 90% want valuable assistance onboarding.

Visual Identity and Brand Story

We created a bold, modern visual language that brought transparency to finance. Red gradients, sharp typography, and a clean interface gave Spacebook a look that was confident and easy to trust.

All touchpoints in the Spacebook ecosystem worked in harmony, from the dashboard to the mobile app icons, marketing visuals, and team badges. The entire experience demonstrated that money management can deliver effective solutions with effortless usability and brilliant intelligence.

Through this unified strategy, Spacebook has transformed beyond its status as a basic functional tool into an identity system. Users have begun to remember the brand as they experience the brand.

Design System

We created a scalable design system for Spacebook using clean, accessible elements that enhance clarity across screens. The system includes a consistent set of components like buttons, inputs, icons, and cards, all built using Inter font for better legibility.  We used a minimal grid, high-contrast colours, and simple iconography to reduce distractions and guide users through complex flows like invoicing and tax tracking. 

This system ensures design consistency across web and mobile. Every element was tested for responsiveness, accessibility, and scalability, so future updates won’t break the user experience but instead stay visually and functionally aligned.

UX Design

Clarity, speed, and user confidence were prioritized in the previous UX design. We created an intuitive dashboard that provides real-time financial insights, total transaction amounts, invoicing information, and time tracking, all in one place. Simple status indicators, intuitive data visualizations, and bold fonts (Inter Font) ensure usability on any device.

Mobile and desktop layouts were combined into a responsive design with consistent styling. Every step, from invoice creation to analysis, was optimized for fast decision-making. Spaced typography, icons, and guided interactions reduced unnecessary stress for finance teams. The result? A clear, assured interface designed to empower users without confusion or complexity.

Results & Outcomes

Spacebook's new design has improved user satisfaction and platform performance. More clarity in navigation and easier onboarding have enabled users to communicate faster and stay longer. Feedback shows increased trust in the platform and smoother financial monitoring.

• 25% boost in user satisfaction
• 40% rise in new user registrations
• 35% more returning users
• 4.6% growth in monthly transactions