Top 15 rebranding agencies: Services, pricing & timelines

Choosing the right rebranding agency, among other agencies, is more stressful than choosing a branding agency. The stakes are higher. One wrong decision can take your brand downhill. It can not only damage your existing brand but also turn into an expensive mistake.

A weak match can waste months of brand building and hemorrhage your budget and ultimately cost you search rankings, AI visibility, and digital presence. 

This guide will help you save time and help you find the best rebranding agencies. Are you a founder, business exec, or CEO? This Wavespace guide covers all of you. 

Quick answer: Honestly, there is no single best rebranding agency, because everything depends on your stage, timeline, and, most importantly, budget.

• Best for funded startups that also need a website rework: Wavespace
• Best for iconic, design-led identity: Pentagram
• Best for global enterprise transformation: Landor
• Best for B2B SaaS rebrands: Focus Lab
• Best for venture-backed consumer startups: Red Antler

Rebranding agency comparison table (2027)

What is a rebranding agency?

A rebranding agency is a creative and strategic branding agency that specializes in altering the brand position, image, and perception of a company (brand) online or physically.

A rebranding agency does everything that a branding agency does. Rebranding agencies help companies or businesses with how people recognize and understand the brand. They increase brand awareness and sharpen identity, tone, and market positioning. 

For example, a SaaS company might get outdated after a few years and struggle to stand out against other competitors. A rebranding design agency helps them to look fresh on the market and bring in new customers. 

There are different types of rebranding agencies, but most of them function the same way. They start with brand strategy and research, visual identity redesign, brand messaging, website & digital experience, and brand rollout and launch.

What services does a rebranding agency offer?

How we chose these agencies

Unlike other guides picking the most known names in the brand design space, we picked agencies that do real rebranding work. Agencies that took the rebrand beyond the logo design. Our list contains famous names, but they have earned their spot.

To clarify, we have made this list for everyone, whether you need a B2B rebranding agency, a website rebranding agency, or rebranding for small businesses. We have considered them all and included rebranding cost so founders don’t have to switch between multiple tabs to decide the best rebranding agency.

Each of the rebranding agencies was checked against five criteria that founders must know before they hire a branding agency.

• Case studies
• Strategy depth
• Verified reviews on Clutch or Google
• Pricing transparency
• Rollout capability

The 15 best rebranding agencies in 2027

1. Wavespace: Best for funded startups rebranding and websites together

HQ: San Francisco · Founded 2019 · Starting budget: $2,200 (55 hrs/month) · Project timeline: 2–4 weeks without research, 4–6 weeks with research, 6–8 weeks for a full rebrand

Wavespace is a UI/UX design, development, and branding agency serving clients in 22 countries. Wavespace’s design has contributed to $10B+ in funding raised for multiple startups. If a startup made news about fundraising (Pre-Seed–Series C), chances are Wavespace designed them. 

It does branding design alongside web, AI product design, Webflow, and Framer development. 

They do design, branding, and development all under one roof. This eliminates the stalling of rebrands at handoff between two teams (design and development). Rebranding and websites go live faster and stay consistent.

Best fit: Funded startups that need a new market position, identity, and a redesigned or rebuilt website.

Notable rebrands: Getschedulebot, Kodezi, Tournated, EdAtlas.

Not for: Enterprises running multi-market programs in multiple regions or teams that only need a logo redesign.

Proof: Portfolio count 98 · 16 Clutch reviews (4.9 stars), 250+ on other platforms.

2. Pentagram: Best for design-led identities with a partner on every project

HQ: London, offices in New York, Berlin, and Austin · Founded 1972 · Starting budget: enterprise-level pricing · Project timeline: scoped per project.

Pentagram is the world’s largest independent design consultancy. 24 partners own and run the firm. Each partner specializes in different sectors.

Pentagram studio offers every type of branding, including identity, packaging, environments, and digital work.

Notable rebrands: BFI London Film Festival, visual identity and signage for London Design Festival 2026, branding system for Pfizer, and more.

Best fit: Large enterprises looking for world-class work with an enterprise-scale budget.

Not for: Early-stage startups with limited budgets.

Proof: Portfolio count 328

3. Landor: Best for global enterprise transformation

HQ: London · Founded 1941 in San Francisco · Starting budget: enterprise-level · Project timeline: 6 to 12+ months at enterprise scope and less for smaller scope

German designer Walter Joseph Landor founded Landor in 1941. Landor branding agency was acquired by Young & Rubicam in 1989 and later became part of WPP Group. In 2021, Landor merged with Fitch Design Agency and formed Landor & Fitch. However, they changed back to Landor, their original name, in 2023.

Notable rebrands: Landor's past work includes the biggest names in business. Their past clients are Volkswagen Group, Marlboro, British Airways, FedEx, Levi's, and Coca-Cola, and more recent projects are for the Milan Symphony Orchestra and BANCOMAT.

Best fit: Multinational organizations looking for global presence.

Not for: Small companies looking for quick results or fast or narrow-scope projects.

Proof: 69 case studies on their website and WPP reporting.

4. Wolff Olins: Best for bold repositioning

HQ: London, with offices in New York, San Francisco, and Los Angeles · Founded 1965 · Starting budget: enterprise-level · Project timeline: 6 to 12+ months at enterprise scope

Wolff Olins was founded in London (UK) in 1965 by Michael Wolff and Wally Olins. Wolff Olins is the 3rd oldest branding identity agency in our group. They are a notable name in the design industry and have recently worked on the New York Botanical Garden, Kenvue, and LG Electronics. 

Notable rebrands: Their iconic works are the London 2012 Olympics, Orange, Tate, BT, The Met, and Uber.

Best fit: Companies changing their stance after a major strategic shift.

Not for: Brands that want a small change and are not ready for criticism.

Proof: 305 works published on the website.

5. COLLINS: Best for ambitious scaleups and tech

HQ: San Francisco, with a New York office · Founded 2008 · Starting budget: not published · Project timeline: scoped per project.

COLLINS is the brainchild of award-winning designer Brian Collins, an American designer and creative director. In 2008, Brian founded COLLINS, a brand and experience design agency. 

Notable rebrands: Robinhood identity (D&AD Yellow Pencil winner) and the San Francisco Symphony. Also, COLLINS did the Twitch logo and brand identity, Spotify brand identity, Olympic Games campaign, and Kodak identity system.

Best fit: Tech and consumer companies with funding and a short window to reposition.

Not for: Teams on small budgets.

Proof: 56 live case studies and D&AD's feature.

6. Koto: Best for modern tech identity systems

HQ: London · Founded 2015 · Starting budget: not published · Project timeline: scoped per project.

Koto is a creative design agency specializing in tech branding. Koto creative design agency was founded in London in 2015 by James Greenfield, Caroline Matthews, and Jowey Roden. 

Koto has done branding for some of the most well-known companies in the world: Amazon, Lyft, Instagram, Adobe, Microsoft Copilot, Stack Overflow, and TripAdvisor.

Notable rebrands: Microsoft, Call of Duty, Airbnb, Amazon, and the LA28 Olympic and Paralympic Games identity.

Best fit: Tech brands with a global audience.

Not for: Early-stage startups and small tech businesses.

Proof: 37 case studies of globally popular brands and LBB's coverage of Koto's first decade.

7. Interbrand: Best for valuation-led brand strategy

HQ: New York · Founded 1974 in London · Starting budget: enterprise-level · Project timeline: 6 to 12+ months for enterprise scope

Interbrand is a UK design and branding agency founded by John Murphy. Interbrand has worked with top-level global brands. They have been publishing the Best Global Brands ranking since 2000, one of the longest-running studies of brand value.

Notable rebrands: Ford Racing, Bugatti, Wii, Nike, and Jio.

Best fit: Large companies that need a rebrand tied to measured brand value.

Not for: Startups that need speed and a fast launch.

Proof: 24 case studies, their Best Global Brands report, and its newsroom.

8. Lippincott: Best for large corporate and M&A rebrands

HQ: New York · Founded 1943 · Starting budget: enterprise-level pricing · Project timeline: 6 to 12+ months at enterprise scope. 

Lippincott is a brand consultancy owned by the Oliver Wyman Group. Most of their work is for companies going through mergers and acquisitions, such as ExxonMobil, Delta Air Lines, and Stanley Black & Decker.

Notable rebrands: American Express, Samsung, Pizza Hut, Nissan, eBay, Shutterstock, Expedia, and more.

Best fit: Corporations merging or restructuring and in need of defensible brand architecture.

Not for: Small teams that are looking for quick branding.

Proof: 64 case studies and Consultancy.uk's coverage of the Bain Capital project.

9. Siegel+Gale: Best for simplifying complex brands

HQ: New York · Founded 1969 · Starting budget: mid & enterprise-level · Project timeline: 6 to 12+ months at enterprise scope

Alan Siegel and Robert Gale founded Siegel+Gale in 1969 with one idea: simple is smart. After that, they created one of the most iconic sports logos for the NBA.

Siegel+Gale also helped the IRS department to reshape the 1040EZ tax form. Their client work includes some of the largest mergers, acquisitions, and spinoffs.

Notable rebrands: HPE, Micron, CVS Health, Bristol Myers Squibb, the U.S. Army, H&R Block, The Y, SAP, Wells Fargo, and the IRS.

Best fit: Large and complex organizations going for clarity after a merger or restructure.

Not for: Early-stage startups.

Proof: 94 case studies from recognized clients.

10. Further - formerly DesignStudio: Best for consumer and tech rebrands

HQ: London · Founded 2008 · Starting budget: not published · Project timeline: depends on project scope.

DesignStudio is a London branding agency founded by Paul Stafford. In 2014, they opened a studio in San Francisco. They did the Airbnb rebrand in 2014, which later became a gold standard for rebranding. DesignStudio merged with Analog and Pixel Artworks in May 2024 to form Further Group.

Notable rebrands: Airbnb, the Premier League, Deliveroo, Eurostar, EA Sports, TUI, Royal Ballet & Opera, and Borussia Dortmund.

Best fit: Consumer and tech brands that want a symbol and brand system built to be in the limelight.

Not for: Businesses or organizations that are searching for small branding companies. 

Proof: Design Week's profile of the Airbnb project.

11. Red Antler: Best for venture-backed consumer startups

HQ: Brooklyn · Founded 2007 · Starting budget: from $25,000 · Project timeline: scoped per project.

Red Antler was founded to help startups rather than large corporations. Emily Heyward, JB Osborne, and Simon Endres started Red Antler in 2007. Red Antler doesn’t just design. They help to name, design, and launch brands and work as a partner for growth. 

Notable rebrands: Hinge, McKinsey, The Webby Awards, Bonobos, Cotopaxi, AllTrails, Clear, Ramp, Eight Sleep, and Furby.

Best fit: Consumer and direct-to-consumer startups that want brand, launch campaign, and digital media by one rebranding company.

Not for: B2B companies needing deep product/web work.

Proof: 62 published works on their website.

12. Focus Lab: Best for B2B SaaS rebrands

HQ: Savannah, GA · Founded 2010 · Starting budget: $25,000+ minimum on Clutch · Project timeline: 6+ weeks early-stage, 9+ weeks refresh, 12+ weeks full rebrand

Focus Lab was co-founded by Bill Kenney and Erik Reagan in 2010 in Savannah, Georgia. Unlike other branding service agencies, Focus Lab works only with B2B companies. They have worked with some renowned companies around the globe. 

Notable rebrands: Salesloft, Zuora, Marketo, Braze, LaunchDarkly, ClickFunnels, Contentstack, 15Five, Frame.io, Customer.io, and Laravel.

Best fit: SaaS B2B or B2B2C companies from Series B to IPO that need positioning, identity, and a website.

Not for: A team looking for flexibility and experimentation in their brand direction. 

Proof: 73 published case studies and 3 reviews on Clutch profile.

13. Ramotion: Best for brand-to-product work in SaaS and fintech

HQ: San Francisco · Founded 2009 · Starting budget: $65,000 · Project timeline: 15 weeks+ 

Ramotion was established in 2009 in the San Francisco Bay Area, California. They offer digital product services covering branding, web, and UI/UX. They also help build mobile apps and software.

Notable rebrands: Firefox, Okta, Stripe, Island, Oppo, Holidu, and Rizzle.

Best fit: Startups that need brand identity and a working product or marketing site from one team.

Not for: Brand-only projects with no product or web element.

Proof: Features 9 brand projects and 29 ratings on Clutch (5-star).

14. Motto: Best for positioning-first strategy

HQ: New York, with a presence in Dallas and the UK · Founded 2005 · Starting budget: not published · Project timeline: scoped per project

Motto® design agency was founded in 2005 by co-founders Sunny Bonnell and Ashleigh Hansberger. They are a women-led strategic branding and design agency. Their method, the Motto Method, works with leadership teams to align on core purpose.

Notable rebrands: Greyston Bakery, Dexim Electronics, ProjectArt NYC, Crown & Buckle, Sweet Scoops, Pace Barton, and Avenir Hearing.

Best fit: Leadership teams that disagree about company decisions and need strategy settled before design.

Not for: Companies that have brand positioning but need work on identity and web.

Proof: 17 published works and one 5-star review on DesignRush.

15. Base Design: Best for culture, lifestyle, and multi-office brands

HQ: Brussels, Belgium · Founded 1993 · Starting budget: not published · Project timeline: scoped per project

Base Design was founded by Dimitri Jeurissen and Thierry Brunfaut in 1993. Base Design originated in Brussels, but they have offices in other cities/countries: New York, Geneva, Melbourne, and Saigon. They are a B Corp-certified branding agency and were named PRINT Magazine's Agency of the Year in 2023.

Notable rebrands: Dior, Uber, Uniqlo, Wealthsimple, Kickstarter, GoDaddy, La Prairie, Caran d’Ache, the Museum of Fine Arts Boston, the Rock & Roll Hall of Fame, Théâtre du Châtelet, and the Montreux Jazz Festival.

Best fit: Cultural, media, and lifestyle brands that want European craft and New York presence.

Not for: B2B software companies looking for in-depth SaaS knowledge.

Proof: PRINT Magazine's 2023 recognition and its published client list.

Best rebranding agencies by need

The right pick for a rebranding agency depends on multiple factors of your company. Ask yourself what stage you are in, who your buyers are, and, most importantly, how much your budget is for rebranding. 

You can easily choose the best rebranding agency for you if you get the facts straight. The groups below sort the 15 agencies by those factors.

Best for startups

Wavespace is best for funded startups that need a website overhaul or Webflow migration and brand work. Red Antler suits consumer brands, and Ramotion is perfect for startups with an app or product.

Best for B2B and SaaS

Focus Lab is an expert in B2B SaaS rebrands. If it feels expensive, if it feels too expensive, Wavespace’s SaaS design team is a better fit. Ramotion and Motto fit SaaS and fintech companies that need product alignment with a positioning-first strategy.

Best for enterprise and M&A rebrands

Landor, Lippincott, Siegel+Gale, and Interbrand are all specialists in multi-market and merger work. If you need a veteran agency to handle your work, then Lippincott and Siegel+Gale are perfect. They have the strongest merger and acquisition record.

Best for website-led rebrands

Wavespace, Ramotion, and Focus Lab all include website design and development in their key services. If you are looking for identity with a website, they can do it all under one roof.

On a tighter budget

Focus Lab publishes a $25,000 minimum, and Red Antler's Clutch listing starts at $25,000. Wavespace starts at $2,200/month (55 hours).

How much does a rebrand cost in 2027?

In 2027, a professional rebrand costs around $20,000 to $200,000 for most startups and mid-size companies. On the other hand, premium branding for enterprise companies can start at $100,000 and can reach millions. 

Note: Branding agencies rarely publish their rates publicly, and these figures are collected from reviews and third-party sites. However, this is the closest price you will get on the web.

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Three things push rebranding pricing up: scope of the rebrand, marketing and advertising, and replacing existing assets. For a line-by-line breakdown, see our full guide to rebranding costs.

How long does a rebrand take?

A rebrand on average can take 4-6 weeks without research and roughly twice that with research. A realistic timeline for a startup rebrand is 6–12 weeks. A large organization needs several months.

A Bynder survey of 1,002 marketers found the average rebrand updates 215 assets and takes seven months from initial talks to rollout, and 8% reported rebrands lasting one to two years. 

You can divide rebranding for medium-size brands into three tiers: 4-6+ weeks for early-stage branding, 9+ weeks for refreshes, and 12+ weeks for full rebrands.

Rebrand vs. brand refresh: What do you need?

Founders struggle to decide what they need. We’ll make it simple so you don’t have to second-guess whether to refresh the brand vs. rebrand. Choose rebrand if the branding, positioning, or message is wrong. Choose a brand refresh when the message sticks but the appearance is outdated.

As Marty Neumeier writes in The Brand Gap, “A brand is not what you say it is, it is what they say it is.” Place it right before “Customers misunderstand what you do.” 

A refresh keeps the concept and updates how it looks or sounds, and a rebrand changes everything.

Signs you need a rebrand:

• Customers misunderstand what you do.
• You have outgrown the business the brand states.
• Sales has to explain the name or identity before every pitch.
• A merger left two identities competing for the same customer.
• You are entering a segment the current brand was never built for.

Signs you need a refresh:

• The logo looks outdated, but the message still works.
• Customers describe you accurately.
• The core positioning still wins deals.
• Visuals are inconsistent, but the strategy is okay.

You may not need a full rebrand. An agency that tells you so before it quotes is worth keeping on the shortlist.

Final verdict

No single rebranding agency is best for everyone. The right partner is situation-based and depends on your stage, buyer, and, most importantly, budget.

Landor, Lippincott, Siegel+Gale, and Interbrand are good for large enterprise brands going through a merger or multi-market business. Pentagram, Wolff Olins, and COLLINS are best for design-led identity work. Focus Lab is a safe pick for B2B SaaS companies from Series B to IPO. Red Antler suit venture-backed consumer startups.

If you are a funded startup that needs both a rebrand and a website at the same time, Wavespace is a strong fit. Wavespace offers both services in one engagement, so everything goes smoothly and nothing stalls at the handoff.

Frequently asked questions about rebranding agencies