Top 20 UX Strategy Service Providers (2025 Rankings)

Why UX Strategy Services matter?

Before we dive into the list, let’s take a moment to understand why ux strategy services matter.

When you have a strong UX strategy, your product becomes both practical and special. It brings together what users require with what your business needs, eases difficulties, and supports using data-backed findings over assumptions.

If you develop a SaaS business, redesign an eCommerce site, or introduce a healthcare app, a clear UX strategy saves you time, makes the process less risky, and helps you make more profit.

The companies in this list don’t just offer design. They help you define user journeys, optimize digital experiences, and bring your vision to life with intention and clarity.

1. Wavespace Digital Agency LLC

Wavespace is a user-focused digital agency that designs products that achieve great outcomes. The company provides UX strategy services in the US and globally, with a focus on startups, SaaS platforms, and fast-growing digital products. To deliver results, they employ user journey mapping, wireframe planning, and keep improving toward more conversions throughout the design process.

They have helped more than 500+ brands across different industries by turning their business objectives into practical design systems that can be found in Figma and usually developed using Webflow for complete delivery.

Summary:

• Services Provided: UX strategy, UI/UX design, SaaS design, CRO, MVP planning, Webflow design & development, web design
• Ratings: 4.8/5 (Clutch)
• Clients: Kodezi, Vertexo Sports, Delve, solon, tournated, PersanaAI, YC combinator
• Location: Sheridan, WY (USA) & Dhaka, Bangladesh
• Project Start From: $2,200+
• Founded: 2021

2. Adam Fard Studio

Adam Fard Studio is built around one belief: that product success starts with clarity. Their UX strategy services are rooted in behavioral psychology, design thinking, and deep research. This agency supports both product and design teams to explore every part of the user experience, fix possible usability issues, and ensure experiences are performed well for many users.

They have collaborated with well-known SaaS firms and fintech leaders to keep customers, boost the use of app features, and make app interactions more valuable. When you are starting or reworking your product, they define the structure that is required.

Summary:

• Services Provided: UX strategy, product design, UX audits, research & testing, mobile/web UI
• Ratings: 5.0/5 (Clutch)
• Clients: Samsung, T-Mobile, Kinteract
• Location: Remote (New York, NY hub)
• Project Start From: $10,000+
• Founded: 2016

3. Nielsen Norman Group

The name that shaped the UX industry, Nielsen Norman Group, has been setting standards for digital usability for decades. Their UX strategy services are educational, practical, and based on years of evidence-backed insights. With UX maturity assessments, internal training and audits, NN/g enables product teams to improve their approaches to creating products.

If your business needs significant, lasting UX improvements, few people can match their understanding. They play a part in all kinds of companies and government programs, from large tech businesses to new platforms.

Summary:

• Services Provided: UX strategy consulting, design system governance, training workshops, usability research
• Ratings: N/A (not listed on Clutch)
• Clients: Microsoft, Google, AT&T
• Location: USA (HQ in Delaware)
• Project Start From: N/A
• Founded: 1998

4. Blink UX

Blink UX takes a scientific approach to product design. Their UX strategy process begins with a deep dive into user behavior, combining qualitative interviews, accessibility compliance, and task-flow optimization. They are responsible for handling complex industries, like healthcare, finance and aerospace, where top solutions are required at all times.

Their clients depend on them to find solutions to tough problems. Blink guarantees that your portal design and dashboards are focused on users and backed by data, whether you’re launching a new project or improving existing ones.

Summary:

• Services Provided: UX strategy, accessibility audits, user research, usability testing, UI design
• Ratings: 5.0/5 (Clutch)
• Clients: NASA, Google, JPMorgan, Microsoft
• Location: Seattle, WA
• Project Start From: $25,000+
• Founded: 2000

5. Momentum Design Lab

Momentum Design Lab is a Silicon Valley staple for teams seeking product clarity and enterprise-grade UX. They offer full-cycle UX strategy services, starting from stakeholder interviews and technical discovery, all the way to prototyping and validated wireframes.

They focus not only on the appearance, but also on finding smart ways to manage multiple system flows, make tasks simpler and ensure designs will scale over time. Because Momentum has experience with fintech giants and Fortune 100 brands, it suits grown-up product teams looking to boost their pace.

Summary:

• Services Provided: UX strategy, product design, research, innovation workshops, frontend engineering
• Ratings: 4.8/5 (Clutch)
• Clients: Wells Fargo, PayPal, Citibank
• Location: Palo Alto, CA
• Project Start From: $25,000+
• Founded: 2002

6. Full Clarity

Full Clarity is a UK-based design consultancy that puts strategy before pixels. Their UX strategy services begin with discovery workshops, user interviews, and journey mapping, helping B2B and SaaS companies align their interface design with real-world goals. Unlike others, they stay involved with stakeholders throughout, making sure the information gathered during research is moved immediately into wireframes and workflows.

They are frequently called in to update and expand systems that have become too simple or old. If you’re looking for a highly effective and experienced team, Full Clarity could be your answer.

Summary:

• Services Provided: UX strategy, usability testing, stakeholder workshops, interaction design, product discovery
• Ratings: 5.0/5 (Clutch)
• Clients: ITV, Harrods, Mesmerise, UK Gov
• Location: Farnham, UK (serves US remotely)
• Project Start From: $10,000+
• Founded: 2018

7. Craft Innovations

Craft Innovations merges behavioral psychology with product design strategy to help companies build experiences rooted in evidence, not assumptions. Based in Toronto, they’re especially known for their work in fintech, government, and service design. They begin their UX strategy by collecting a lot of data, then focus on ideas and continue testing these concepts.

They use co-creation workshops, check the user experience through audits and plan MVP roadmaps. If you are starting a new digital project or looking to improve an old service, Craft is one of the best UX companies you can partner with.

Summary:

• Services Provided: UX strategy, service design, research labs, testing, prototype validation
• Ratings: 5.0/5 (Clutch)
• Clients: Mastercard, UNDP, British American Tobacco, Glovo
• Location: Toronto, Canada
• Project Start From: $10,000+
• Founded: 2019

8. Supercharge

Supercharge brings a product innovation mindset to every UX strategy engagement. With offices across Europe and a growing footprint in the US, they help enterprises rethink legacy platforms and build modern digital tools. Their strategy process includes user journey design, rapid prototyping and consulting on digital transformation.

They have helped teams in telecom, banking and insurance reduce the challenges they face, boost their involvement and streamline their operations. If you are planning a major product upgrade or are a startup with VC support, Supercharge will help you move forward quickly with a solid roadmap.

Summary:

• Services Provided: UX strategy, product innovation, full-stack development, service mapping, product discovery
• Ratings: 4.8/5 (Clutch)
• Clients: Vodafone, Santander, MetLife, Lufthansa
• Location: London, UK (with US delivery)
• Project Start From: $50,000+
• Founded: 2010

9. Baunfire

Baunfire is a Silicon Valley design studio known for turning websites into brand experiences. While they are branding-focused, their UX strategy services have grown significantly in recent years, especially for B2B marketing and SaaS platforms.

They create websites that easily convert, with proper website organization, a design focused on mobile use and CRO taken into account. They also participate in stakeholder interviews and build design guidelines for teams within the company. Baunfire provides both design and organization for startups facing competition from many others.

Summary:

• Services Provided: UX strategy, website design, branding, CRO, digital storytelling
• Ratings: 4.9/5 (Clutch)
• Clients: Google, Norwest, Nike, Zendesk
• Location: San Jose, CA
• Project Start From: $75,000+
• Founded: 2001

10. UX Studio

UX Studio is one of Europe’s most respected UX agencies. Based in Hungary but working globally, they’ve helped startups and corporations clarify their user journeys and create product strategies rooted in simplicity. They provide services for market analysis, testing by users and audits of usability.

They are famous for using agile development and hosting detailed workshops to discover new products. If you are working on a new product launch or updating an existing one, UX Studio helps you make sensible design choices.

Summary:

• Services Provided: UX strategy, research, usability testing, UX/UI design, discovery sprints
• Ratings: 5.0/5 (Clutch)
• Clients: HBO, UN, Google, WFP
• Location: Budapest, Hungary (remote-first agency)
• Project Start From: $20,000+
• Founded: 2013

11. Glow Design Agency

Glow is a creative UX strategy firm that works with startups and high-growth companies to build clarity into their digital products. Their UX process begins with defining a brand’s purpose, followed by mapping user flows, validating ideas, and designing systems that scale. They are most popular with start-ups that hope to unite their brand’s image and their user experience.

Their approach and style have made them the preferred option for technology businesses in transportation, AI and fintech.

Summary:

• Services Provided: UX strategy, product discovery, UI design, branding, journey mapping
• Ratings: 5.0/5 (Clutch)
• Clients: Y Combinator-backed startups, Nissan, Heineken (team experience)
• Location: Dover, DE, USA
• Project Start From: $10,000+
• Founded: 2019

12. Whitesmith

Whitesmith blends UX strategy and technical delivery through a dedicated agile process. Their approach emphasizes MVP clarity, research-driven flows, and scalable systems.From their offices in London and Portugal, they assist startups in checking product-market match and ensuring that their goals are consistent with their strategy.

Often, Whitesmith unites founders and in-house engineering teams, so that their process is both adaptable and efficient.

Summary:

• Services Provided: UX strategy, agile product design, MVP planning, UI/UX, tech consulting
• Ratings: 4.6/5 (SelectedFirms)
• Clients: Startups and product teams across Europe & North America
• Location: London, UK & Coimbra, Portugal
• Project Start From: $1,000+
• Founded: 2013

13. WATR

WATR focuses on digital products and experience design for lifestyle, travel, and tech brands. When they work on strategy, they use stories and UX thinking so that brands connect better with emotions and stay easy to use. They distinguish themselves through their brand-driven UX sprints and plain UI layouts, which result in products that are easy and personal to use.

Summary:

• Services Provided: UX strategy, brand experience design, UI/UX, interaction systems
• Ratings: 4.6/5 (Clutch)
• Clients: Boutique brands and funded startups
• Location: Gurugram, India
• Project Start From: $5,000+
• Founded: 2019

14. SpaceDev

SpaceDev is mostly a software engineering company, but it also delivers UX strategy for blockchain and Web3 startups. They work to close the distance between simple user interface design and the technical side, making all interfaces usable and approved.

Often, their approach is based on mapping the market, designing the architecture and co-developing features with owners of the product.

Summary:

• Services Provided: UX strategy, frontend design, dApp UX, product scoping
• Ratings: 5.0/5 (Clutch)
• Clients: Web3 and FinTech startups, GovTech contracts
• Location: Montevideo, Uruguay
• Project Start From: $25,000+
• Founded: 2017

15. Fikri Studio

Fikri Studio works as a lean UX agency, mainly specializing in software-as-a-service products and services for mobile devices. When onboarding, their teams focus on keeping things easy, including clear research, identifying competitors and checking for friction points.

Their services have benefited startups in Southeast Asia, the Middle East and North America by helping with product-market fit and teaching them about onboarding.

Summary:

• Services Provided: UX strategy, mobile UX, design systems, onboarding optimization
• Ratings: 5.0/5 (Clutch)
• Clients: Startups in health, edtech, and SaaS
• Location: Purwokerto, Indonesia
• Project Start From: $5,000+
• Founded: 2018

16. Eleken

Eleken is a design-as-a-service agency known for its flexibility and deep SaaS expertise. They plug into startups as on-demand product designers, focusing heavily on strategy during the first onboarding sprint. They use analytics, feedback loops and by comparing with competitors to inform their UX design.

They are employed by fast-growing B2B services to create design systems, release new features and improve how things are designed, with no major hurdles.

Summary:

• Services Provided: UX strategy, SaaS UX, UI design, embedded product design teams
• Ratings: 4.9/5 (Clutch)
• Clients: TextMagic, TenderX, Gamaya
• Location: Kyiv, Ukraine (global remote delivery)
• Project Start From: $10,000+
• Founded: 2015

17. AgileEngine

AgileEngine is a US-based software development powerhouse that also provides strategic design and UX research services. Their team teams up with engineers and project managers to look for areas that slow users down and enhance how the software works.

They are suitable for any company that wants design solutions and technical power close together.

Summary:

• Services Provided: UX strategy, UI design, usability consulting, frontend dev
• Ratings: 5.0/5 (Clutch)
• Clients: Fortune 500s, startups, GovTech apps
• Location: McLean, VA (USA)
• Project Start From: $25,000+
• Founded: 2010

18. Designli

Designli offers support to startups and founders by creating simple MVPs from difficult product ideas. When creating their UX strategy, they hold workshops with stakeholders, align the roadmap and scope out important features to ensure that the designs include both the needs of the user and the company’s goals.

They underline discovery and UX sprints, making the planning of the product feel straightforward, cooperative and positive.

Summary:

• Services Provided: UX strategy, product discovery, MVP design, app UX
• Ratings: 5.0/5 (Clutch)
• Clients: Startups and innovation labs
• Location: Greenville, SC (USA)
• Project Start From: $10,000+
• Founded: 2013

19. Memory Squared

Memory Squared is a small design studio that creates products with clean and simple uses. They join forces with founders to plan digital systems that are easy to use on all devices. They design their UX strategy around making things clear, responsive and able to grow as the startup does.

Summary:

• Services Provided: UX strategy, UI/UX design, product discovery, responsive web design
• Ratings: 5.0/5 (Clutch)
• Clients: Fintech, SaaS, eCommerce
• Location: Kraków, Poland
• Project Start From: $5,000+
• Founded: 2020

20. Contrast & Co.

Contrast & Co. sits at the intersection of storytelling and usability. They ensure that the experiences they help brands design are practical, meaningful and unforgettable. Their main focus is on making both information and the UI simple and unified.

Ideal for founders launching digital-first brands, Contrast offers both deep design thinking and creative edge.

Summary:

• Services Provided: UX strategy, brand storytelling, UI design, visual systems
• Ratings: 4.9/5 (Clutch)
• Clients: Lifestyle and SaaS startups
• Location: Annapolis, MD, USA
• Project Start From: $10,000+
• Founded: 2015

Common Problems When Hiring a UX Strategy Agency

Hiring a UX strategy services provider can be a game-changer or a misstep if you don’t spot red flags early. One common pitfall is choosing based on aesthetics alone. A flashy portfolio doesn’t always translate to user-first thinking. 

Another trap? Lack of research. 

When an agency starts wireframing without learning what you want, watch out for that. Also, keep in mind that weak handoff procedures will cause difficulties for development and QA and these issues will surface later. You should also look for promises that seem too good to be true. Agency services that approve any idea without explaining their strategy may not be aware of what you want.

How to Pick the Optimal UX Strategy Agency

You should treat your UX strategy service agency like a partner rather than a vendor. You should begin by setting common goals. 

Is your product launch ready? Are you trying to reduce customer churn or want to improve features for more users?

Then review their case studies to see if they’ve tackled problems like yours. Ask about their research process. Do they run interviews, test with users, and iterate based on data? Communication is key too, ensure you’ll have access to the core team. Lastly, chemistry matters. 

Do they challenge you constructively? How well are they listening? A real UX partner mixes planning, listening to people, and communicating openly.

Why UX Strategy Isn’t Optional Anymore

Choosing the right UX strategy services provider is no longer a luxury, it’s a necessity. No matter if you’re just starting out or revamping existing apps, a solid UX keeps costs down, allows development to go faster, and increases user loyalty.

These 20 ux strategy companies are not simply companies that offer services. People in tech are partners, solution-seekers and play a key role in improving what we experience. All UX methods bring their unique approach, atmosphere and guidelines, but they all aim to help people.

If you want to create a product people return to, you need more than design. You need to design with purpose. Strategy with empathy. Execution with precision. For that reason, join the ones who listen first, focus on design next, and always keep the user in focus.

Your product deserves nothing less.